It’s been a while since I did one of these, but “The Story Behind…” series is back, this time featuring United Artists. I really never thought about the name of the company, but if you read about its history it becomes very clear. The company was formed by Charlie Chaplin, Douglas Fairbanks, Mary Pickford and D. W. Griffith and lawyer William Gibbs McAdoo, who all had a 20% stake. As the studio system was forming these actors wanted more freedom and this was the way to get it. Although they managed to set up the company it had some tough times and during the fifties two lawyers-turned-producers Robert Benjamin and Arthur Krim took over United Artists. Its logo has also changed a lot during the years the company has been in existence.
The first logo that was used by United Artists was quite simple as it had the words United Artists shown inside a hexagon. Sometimes the colors were different, but overall it was the same for a long time.
Now this logo is very different from the original and a lot more colorful. The words “A Transamerica corporation” have been added as the control of the company had been sold to this insurance company.
This logo starts out with the blue lines appearing, moving backward and forming the T! The the rest of the text appears.
This logo shows lights slowly switching on after which United Artists appears in gold with some highlights.
This logo is similar to a previous one. This one starts out with United Artists, after which the “T” appears together with “A Transamerica Company”. A later version only showed United Artists as the company was sold by Transamerica to MGM.
This redesigned logo starts with a blue line which slowly starts turning revealing a stylised “UA” after which United Artists appears below.
The logo also has a stylised “UA”, which is crossed by some light creating the points in the A.
A lot of star shaped lights appear, slowly showing United Artist on a background made out of marble.
A throwback to a previous logo, it again shows the stylised “UA”.
Almost the same as the 2000-2001 logo, but the swoosh from a previous logo also appears here.