Dolby Cinema: The next big thing at the movie theater?

Dolby Cinema entrance

Even though the home cinema has become a lot better through the years, including big televisions/beamers and surround systems, a visit to the cinema remains a unique experience. The feeling of seeing a movie together with an audience on a gigantic screen and a big sound system can’t be replicated at home. Cinemas sometimes add something to make the experience even more unique. One of those options is watching movies in the IMAX format, with a big screen close to the audience and an improved sound system. Other cinemas offer the Atmos system by Dolby, in which the sounds aren’t only produced by speakers at the side of the theater, but also above the audience, making the experience even more effective.

Dolby is mainly known for its expertise in the audio field, but with Dolby Cinema the company wants to make going to a movie an even more unique event. Last week the first Dolby Cinema in the world opened its doors within the JT cinema in Eindhoven, The Netherlands and My Filmviews was present for its presentation. Continue reading